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GS MotorWorks Privacy Policy



We at GS MotorWorks (“GS MotorWorks”, “we” or “us”) understand that making purchases online involves a great deal of trust on your part. We take that trust seriously, and, as a result, we seek to ensure the security and confidentiality of your personal information online. This privacy policy is an effort to answer your privacy-related questions. If you have questions that are not addressed herein, please submit them to us by sending an email to .

The purpose of this privacy policy (the "Policy") is to help you understand what kinds of personally identifiable information we may gather about you when you visit the GS MotorWorks web site located at www.gsmotorworks.com and related sub-domains (the “Site”), how we may use that information, whether we will disclose it, and how you can correct or update it. We note that this Policy sets forth our online information collection and use policies under U.S. law. The Site is intended for use by residents of the U.S. who are over the age of 18. We do not knowingly collect personally identifiable information from children (that is, minors younger than thirteen years of age).

If you do not agree to the terms of this Policy, you should not use the Site. We reserve the right to update or modify this Policy from time to time, and such changes to the Policy will be effective immediately; therefore please bookmark this page and review it periodically to assure familiarity with the most current version of the Policy. You can tell if the Policy has been updated since you last reviewed it by checking the "Last Revised" date at the beginning of the Policy.

This Policy is the sole authorized statement of GS MotorWorks's practices with respect to the online collection of personally identifiable information and the usage of such information. Any summaries of this Policy generated by third party software or otherwise (for example, in connection with the "Platform for Privacy Preferences" or "P3P") shall have no legal effect, are in no way binding upon GS MotorWorks, shall not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.

To assist you with your review of our Policy, we have provided answers to questions that you may find important:

What Personal Information We Collect

How We Use the Personal Information We Collect

Marketing Communications: Opting Out

Cookies

Web Beacons

How We Protect Your Personal Information

Correcting/Updating Your Personal Information and Preferences

Other Information We Collect

Advertisers

Sweepstakes and Promotions

Co-branded Sites: Links to Other Sites

Online vs. Offline Practices

Contacting GS MotorWorks

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What Personal Information We Collect

GS MotorWorks collects personally identifiable information that you specifically and voluntarily provide on the Site or by email to GS MotorWorks. Personally identifiable information is information that identifies you as a specific individual, for example, your name, company name, account number, physical or email address, and phone number plus other information that personally identifies you including your industry, the number of employees at your company and purchase history. The Site includes both public areas, open to all visitors, and private areas that are open only to those visitors who choose to register. In addition, visitors can sign up on the Site to request email newsletters and other information from GS MotorWorks. GS MotorWorks collects personally identifiable information from you when you:

Make a purchase

Create an account

Contact a phone sales representative

Are contacted by a phone sales representative

Subscribe to our newsletter

Request a catalog

Participate in a survey

Register at our website

How We Use the Personal Information We Collect

We use the personally identifiable information that you provide to us in order to 1) fulfill requests for products, services and/or information, 2) provide customer service, 3) offer new products or services, 4) measure and improve the effectiveness of our Site and our marketing endeavors, 5) tailor our online offerings to your preferences, 6) administer promotions or surveys, and 7) achieve other business purposes as permitted under applicable law.

When you make a purchase on our Site we collect credit card information including card number, card type, cardholder name and billing address and expiration date in order to bill you for purchases made through GS MotorWorks. Please review our Credit Card Policy for additional information.

GS MotorWorks may disclose personally identifiable information to consultants, professional advisors and contractors who perform services on our behalf, but only to the extent necessary for them to perform such services. At times, GS MotorWorks may seek to validate the personally identifiable information we have collected via an audit by a third party designed to determine the accuracy of and/or to update the information collected. We may also combine data that we collect online with data collected offline (such as through purchases made through one of our catalogs), or with data provided by other parties.

GS MotorWorks shares personally identifiable information collected from our visitors and customers with our affiliated or related companies, including its parent company, affiliates, subsidiaries or its parent company’s other subsidiaries.

GS MotorWorks reserves the right to release personally identifiable information concerning any visitor when that visitor is believed by GS MotorWorks to be in violation of any published guidelines for the use of the Site, or participates (or is suspected of participating) in any illegal or potentially illegal activity. GS MotorWorks also reserves the right to disclose personally identifiable information to comply with applicable law, in response to civil subpoenas or discovery requests, or when we believe in good faith that disclosure is required to protect the rights, property, safety or security of GS MotorWorks, our visitors or the public, or to respond to an emergency.

In the event that we sell or otherwise transfer to a third party assets related either (a) to the Site or (b) to one or more of our businesses, divisions or affiliated companies, we reserve the right to also transfer any and all information (including any personally identifiable information) associated with the Site and/or any business, division or affiliated company to such third party. However, all personally identifiable information transferred to such third party shall be transferred subject to the usage restrictions contained in GS MotorWorks’s privacy policy. Please note that we are not responsible for retracting your personally identifiable information from any third parties with whom we have shared your information pursuant to the terms of this Policy.

Marketing Communications: Opting Out

When you provide personally identifiable information to us, including when registering to receive email newsletters, catalog subscriptions or other information, or to make a purchase, GS MotorWorks provides you with the opportunity to opt-out of having your information used for marketing communications. Unless you have opted out of receiving such communications, GS MotorWorks may use your personally identifiable information to forward you, via email or mail, advertisements concerning GS MotorWorks products, services, special promotions, surveys or other opportunities from GS MotorWorks that we think may be of interest to you. Such email advertisements may also concern third party companies’ products and services, including companies in industries such as hardware and software, and other providers of the types of products that are sold or featured on the Site.

GS MotorWorks has partnered with third parties to offer our customers and Site visitors a variety of products and services. Other than as set forth herein, we will not sell or lease your email address to third party advertisers to solicit you directly. However GS MotorWorks may share personally identifiable information (such as your physical mailing address - but not your email address) with our marketing partners in order for them to offer you additional products and services that GS MotorWorks believes may be of interest to you. Although we only work with third parties whom we believe to be reputable, our marketing partners may have different privacy policies and practices than GS MotorWorks. We encourage you to review our marketing partners’ privacy policies to further understand their procedures for collecting, using and disclosing your information. We are not responsible for the privacy practices of our marketing partners or any other third parties. If you decide that you would like to discontinue receiving promotional materials from these or any third parties, please contact them directly.

Should you wish to change your preferences regarding the information that you receive from GS MotorWorks or its affiliates, or would prefer that we not share personally identifiable information with our marketing partners, please refer to the paragraph below entitled “Correcting/Updating Your Personal Information and Preferences.” Please note that we are not responsible for retracting your personally identifiable information from any third parties with whom we have shared your information pursuant to the terms and conditions of this Policy.

Cookies

Upon visiting our Site we will assign you a unique ID in the form of a "cookie". A cookie is a piece of information that our server places on your computer’s hard drive, which GS MotorWorks may associate with your personally identifiable information when you log on to the site. Cookies are used for such purposes as facilitating and personalizing your shopping and ordering experience, keeping track of your shopping basket during your visit, helping diagnose problems with our server, and administering our Site. We may use the information collected through cookies for marketing purposes to inform you of special offers, better understand your needs or answer your questions. For more information about cookies, please see our Cookie FAQs. NOTE: You can control how and whether cookies will be accepted by your web browser, and you may remove them from your computer at any time at your discretion.

Web Beacons

Some GS MotorWorks web pages and HTML-formatted email newsletters may use Web beacons to compile aggregate statistics about website usage. A web beacon is an electronic image, often called a single-pixel (1x1) or clear GIF that is ordinarily not visible to the site visitor. Web beacons can recognize certain types of information on a visitor's computer, such as a visitor's cookie number, time and date of a page or image view, and a description of the page where the Web beacon is placed. When used in an email, they can tell us whether an email has been opened.

How We Protect Your Personal Information

To help ensure the confidentiality of your personally identifiable information, GS MotorWorks seeks to use security technology and procedures, which are reviewed periodically. We use encryption technology and Secure Socket Layers (“SSL”) in all areas where personal and account information is required. This means that the personal information you submit to us via our Site is encrypted by your computer, and then decrypted again on our side, discouraging others from accessing your private information during transmission. If your browser does not support SSL, or if you are unable to establish a secure connection due to a company firewall, please call us at 214.619.0947 to place your order by phone.

In addition, your personal information, account information, and transaction history are kept behind our firewall.

Correcting/Updating Your Personal Information and Preferences

If you would like to have your personally identifiable information removed from GS MotorWorks’s databases, or to make changes to your personally identifiable information or to your preferences regarding the use of your personally identifiable information for marketing purposes, please click here. We will use reasonable efforts to comply with your request. Please note that we may need to contact you in order to be sure that we are updating the appropriate information. When requesting that personally identifiable information be updated or that your preferences be changed, please keep in mind that until the change is implemented, you may still receive email and/or physical mailings from us. Furthermore, there will be residual information that will remain within GS MotorWorks databases, access logs and other records, which may contain such personally identifiable information. The residual information will not be used for commercial purposes; however, GS MotorWorks reserves the right, from time to time, to contact former customers or visitors to the Site. Please note that we are not responsible for retracting your personally identifiable information from third parties with whom we have shared your information pursuant to the terms and conditions of this Policy.

Other Information We Collect

Information About Your Computer and Your Site Activities: When a visitor comes to our Site we collect and aggregate information about the visitor’s computer (such as its IP address, operating system and browser software), and click-stream information (such as the address (or “URL”) of the web site that the visitor came from before visiting our Site, which pages of the Site were visited, the order in which they were visited and which hyperlinks were clicked) for the purpose of assessing our Site traffic and the effectiveness of our Site content, as well as to help diagnose problems with our servers. This data allows us to improve the quality of your visit by streamlining your ability to navigate the Site, and to develop featured programs and content that will be of interest to our customers and Site visitors.

Aggregated Information: GS MotorWorks may collect and aggregate demographic information about our Site visitors. For example, we may seek to aggregate information regarding the gender make up, average age and range of income levels of Site visitors in order to better service our user community. We may use such information in its aggregated form without restriction.

Information About Corporate and Other Organizational Customers: We may collect information pertaining solely to corporations, governmental or educational entities, or other business or not-for-profit entities, such as, for example, a company's address. We may use any such corporate information without restriction. In an effort to better support our customers by delivering more relevant marketing communications, GS MotorWorks will, on occasion, purchase third party information about businesses and other entities that are our customers'. The company information we purchase may include number of employees, or annual sales volume and company structure. This is used to customize such customers’ online/offline experience and to supplement our internal sales information to better serve you.

Advertisers

GS MotorWorks may use outside advertising companies ("Advertisers") to serve advertisements on the Site. Please be advised that such Advertisers may use cookies or other technologies to enable such Advertisers to record which ads your browser has seen, and which Site pages you may have been viewing when the ads were delivered.

Sweepstakes and Promotions

We may from time to time offer sweepstakes, contests or other similar promotions on the Site. Additional personally identifiable information may be required in order to participate in such promotions, so that we may, for example, verify entrants' eligibility and identity and notify winners. Participation in such promotions is completely voluntary. If and when we sponsor such promotions, we will post relevant privacy information in the respective "official rules" and/or registration areas for such promotions. That privacy information, to the extent it conflicts with this Policy, will govern that particular sweepstakes, contest or promotion—please remember to read it carefully.

Other companies may offer sweepstakes, contests or similar promotions through our Site, including through the Rebates & Coupons page. GS MotorWorks is not responsible for any such promotions offered by third parties. Please read all related terms and conditions carefully, or contact the applicable third party for more information. The collection and use of personal information in connection with such promotions is governed by such third party’s privacy policy, and not by the policies of GS MotorWorks.

Co-branded Sites: Links to Other Sites

The Site offers certain features that are provided and/or hosted by third parties, but that may be presented on pages displaying GS MotorWorks’s branding. For example, GS MotorWorks-branded pages featuring investor relations information about GS MotorWorks may be created and operated by a third party data provider specializing in such information. The Site may also contain links to other Web sites, or other affiliated sites (e.g., event sponsors, or companies offering rebates or other promotions through our Rebates & Coupons page). We are not responsible for the privacy practices or the content of any such web sites, including such sites’ use of any information (such as IP number, browser type or operating system) collected when visitors to the Site click through links to those sites. Even though such information might not identify you personally, we strongly encourage you to become familiar with the privacy practices of any third party sites.

Online vs. Offline Practices

Please note that this Policy applies solely to our online information-gathering and dissemination practices in connection with the Site, and does not apply to any of our practices conducted offline other than as expressly set forth in this Policy.

Contacting GS MotorWorks

Should you have any questions, please email us at .